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Cadillac teamed up with m ss ng p eces, Leo Burnett Detroit, and Lenny Kravitz and created a one-of-a-kind, groundbreaking campaign to launch the Cadillac's halo-tier EV, the CELESTIQ.
Cadillac teamed up with m ss ng p eces, Leo Burnett Detroit, and Lenny Kravitz and created a one-of-a-kind, groundbreaking campaign to launch the Cadillac’s halo-tier EV, the CELESTIQ.
Executive Creative Director Mike Woods spearheaded the reveal event which featured an immersive light show, remarks from CEO Mary Barra and Artist Lenny Kravitz and was livestreamed worldwide. A highlight of the celebration that ensued was the AI powered 'Art of You' exhibit that generated hi-rez renderings of each guest’s customized cars after answering a series of questions posed by Regina King’s voice in a massive 20ftx20ft immersive room.
Framestore contributed generative art logic which was built into a custom website which anyone can now experience, leaving users with a digital takeaway and an option to display their work in a virtual gallery. Finally, JJ Augustavo completed the the brand experience with a longform film following Lenny Kravitz in his creative process building his own Cadillac Celestiq fit for a musical King.
Production Co: m ss ng p eces
Executive Creative Director: Mike Woods
Director: JJ Augustavo