In collaboration with Havas WW, m ss ng p eces latest project for Dos Equis launched in two parts this week: the first-ever live action, 3D branded virtual reality experience; and an interactive film adventure featuring the Most Interesting Man in the World.



The interactive film using Interlude technology is directed by Jordan Fish and Patrick Sherman, and takes fans on a journey through the Most Interesting Man's masquerade party to find his lost little black book. 

In the virtual reality experience, you are The Most Interesting Man’s guest of honor, encountering the unexpected and unusual. It will be shared in Dos Equis' bars and Masquerade parties across the country.

Live action VR is truly a new form of cinema, and requires a completely new approach, in addition to groundbreaking technology. For this project, m ss ng p eces partnered with Felix Lajeunesse and Paul Raphael. Using their proprietary camera and post-production work flow, they partnered with Patrick Sherman to bring this iconic character's world to life.

We don't know when - or whether - another groundbreaking medium like VR will be invented in our lifetimes, but we are truly honored to be a part of the birth of this one.