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Philadelphia Cream Cheese introduces Phillyboy, a lovable new brand character anchoring their 'Really Philly Good' campaign.

Philadelphia Cream Cheese introduces Phillyboy, a lovable new brand character anchoring their “Really Philly Good” campaign.

The spot blends humor and brand nostalgia as Phillyboy celebrates the unmistakably creamy classic kitchen staple (say it five times fast) 

Editors: Eve Ashwell & Tony Wang
Editing: Cartel

Agency: Johannes Leonardo
Brand: Philadelphia Cream Cheese