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The NBA playoffs are about more than just the players. They're about every shot that takes your breath away, every rowdy buzzer beater, and every fan who marks their calendar game after game.

The NBA playoffs are about more than just the players.

They’re about every shot that takes your breath away, every rowdy buzzer beater, and every fan who marks their calendar game after game.

Pulse’s Ryan Booth captures those moments in the latest campaign for NBA ‘We Are All In The Finals’ so beautifully.

Cameo's from an all star line up including Jimmy Kimmel, Tony Hawk, Magic Johnson and Peyton Manning.

Go Lakers.

Director: Ryan Booth 
Production Co: Pulse Films