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This little Prius is rebranding and looking pretty great right about now

This little Prius is rebranding and looking pretty great right about now Framestore Pictures' Rich Lee took Toyota in a new direction with the speedy, sexy and sleek 2023 Prius.

Director: Rich Lee 
Production Co: Framestore Pctures

EP: Michel Waxman
Managing Director: Jennifer Siegel
Line Producer: Kevin Clark
Director of Photography: Macgregor
Post/VFX: Framestore Pictures
DoP: Carla Attanasio
Creative Director: James Rogers
VFX Supervisor: Daniel Brimer
Executive VFX Producer: Dan Roberts / (Executive VFX Producer)

Agency: Saatchi & Saatchi/El Segundo

Everything will be ok