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When it's halftime and you're down on your luck, EE’s latest celebrates the beautiful sport's most reliable two-word pep talk for unwavering belief.

When it's halftime and you're down on your luck, EE’s latest celebrates the beautiful sport's most reliable two-word pep talk for unwavering belief. 'Yes, Boys!'

Directors: Hugh Mulhern & Aria Shahrokhshah
Production Co: Object & Animal

Agency: Saatchi UK